I don’t know why, but for some reason, almost no one I know in my adult life liked/grew up eating Miracle Whip. They all liked mayo. Let me tell you: mayo is straight up gross. All it does is taste like eggs. Who wants every sandwich they make to taste like eggs?
Needless to say, I was pretty hell-bent on finding a vegan alternative to Miracle Whip, and not just a vegan mayo. I even found one, that had unfortunately been discontinued. I thought I was doomed to using salad dressing for all my deli sandwiches… which is fine, but you can’t exactly put ketchup on a breaded chick’n burger. It just doesn’t taste right!
That’s why I was over the moon when I discovered Hellmans’ Carefully Crafted Dressing and Sandwich Spread.
This stuff is literally an exact replica of Miracle Whip, which I’m not sure if it’s because it came from the same company, or just because Miracle Whip isn’t exactly that hard to get right, but I am so glad I discovered this!
There used to be another egg-free dressing from the No Name brand, but I hadn’t had it in a while as they ended up changing the recipe and thus it was no longer suitable. I hate when companies do that, by the way. There was no reason to change the formula!
Anyway… this stuff does everything I expect a good Miracle Whip sub to do: lends itself awesomely to cold-cut sandwiches, chicken burgers, and even makes great pasta salad!
The only thing I don’t like about this product is the name. Having to memorize exactly this title to get it to show up search results and to ask about it kinda sucks. No one knows it as ‘Hellmans Vegan Spread’, when that would’ve been a much better name. (Or, pretty much anything with ‘vegan’ in the title)
Another good thing about this product, is that it’s actually comparably priced when matched with similar items. For example, at Loblaws, the Vegan Spread is listed as $5.99 for the 710ml container – which is the exact same price as the 710ml of the Extra Creamy Mayo. (‘Regular’ mayo didn’t come in a 710ml, it was only listed as a 445ml [which was $4.79] or an 890ml which was $5.99)
It’s so awesome to see it’s not $8 or even $10 for this product, unlike most other vegan subs that are out there. And I understand, Hellmans may be able to give us a lower price because they aren’t just selling vegan products (which is a smaller market), but it saddens me whenever I see vegan products listed well above the ‘regular’ items next to it – how can we expect more people to try going vegan when all the subs are priced so much more expensively? And again, I understand the basis of a (good) vegan diet shouldn’t be these subs, but still.
The taste of this product is very similar to what I remember Miracle Whip being. It’s light, tangy, and perhaps most importantly: doesn’t taste like eggs!
It was a breath of fresh air after forcing myself to eat Veganaise. I’m definitely a fan, and would like to personally thank Hellmans for making such an amazing vegan substitute! (And beg them to please never, ever discontinue this product)
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