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Writing, Writing Tips

Beta Readers: Should You Use Them?

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For almost as long as writing has been a thing, so has showing a trusted friend a piece of work before showing it to the masses. Yes, beta readers themselves are almost as old as the invention of writing, but that hasn’t stopped modern day writers from having a divide between whether or not using them can be helpful, or hurtful.

So, should you be using beta readers?

Well, the answer, perhaps frustratingly, is ‘it depends’.

Everyone has different reasons for writing, and for sharing their work, and the use of beta readers being needed or not can only be determined by you. Like many other things – such as word webs, outlining and font style – beta readers are just another tool writers can use to complete their work.

But, this doesn’t mean you can’t get any concrete answers!

Below I’ve listed a few pros and cons of using beta readers that might help you make your decision.

Pro 1: They Catch Mistakes

Writers are humans. And as humans, we tend to make mistakes! Especially if we’re writing in the dark at 3am, lit by nothing more than the glow of our computer screens.

But even if we’re typing away in broad daylight, fuelled by much more than just coffee (or whisky, if you’re going for a classic writer motif), mistakes can still happen. Misspelled words, funky punctuation and other weird typos can all slip passed even the most intense of proof-reading sessions, and getting a fresh set of eyes on a story (or article) before you publish it for public consumption – or say, hand it over to a professional publishing house – can help you catch mistakes you may have missed.

Does this mean that your work will be 100% perfect after having a beta reader look it over? Of course not! Beta readers are humans too, and chances are they won’t catch every mistake, either. No matter how good of a job they do.

But does that mean you shouldn’t bother at all? Some writers swear by beta readers and refuse to publish any work that hasn’t been beta reader certified. Others just type whatever comes to mind and hit publish not 5 minutes after a work is done coming out of their brains.

Let’s say for example, you use a beta reader, and they catch 90% of mistakes that are in your work. That means that piece is 90% more proof-read/public ready than it would’ve been if you hadn’t.

Con 1: Your Work Is No Longer Just On Your Timetable

As stated above, beta readers are humans. And that means that they have their own lives that they need to tend to. This can mean your timetable of publishing a work has to get pushed back if a beta reader hasn’t finished proofing a work you sent them.

Yes, some writers give beta readers certain deadlines to follow, but again, that doesn’t mean the human you handed your work over to will stick to it.

Whether it be an unforeseeable emergency, getting lost in knowing what day of the week it is or poor planning, they might just not be able to meet your deadline. And then as a writer what do you do? Do you give them the benefit of the doubt and wait until they’re able to finish? Push back your timeline to accommodate their schedule?

What if they say they’re half-done? Do you bite the bullet and wait or have them just send you what they have? Or, do you find another beta reader and start the process over from scratch?

Speaking from experience, feeling like you’re stuck being at the mercy of someone else’s life/timeline when all you want to do is get a work out there can be extremely stressful.

Pro 2: You Get (Almost) Instant Feedback

Do you hate having to wait months or sometimes years to find out if the masses liked your work? Do you wish you could get an immediate feel for if your audience would enjoy a project before you devote another six months of your life to it?

Enter, beta readers!

They can give you feedback on a work much more quickly than waiting for a general audience publishing could.

This can help ease immense stress if you tend to worry about the performance of your work. Or, if you have an idea for a new project, but you’re not sure how your audience would feel about it – maybe you deviated from your usual genre, or just feel like spicing things up – handing a rough outline or bullet points of the new idea over to a beta reader can give you immediate feedback on whether or not this is something worth pursuing, or if you shouldn’t try to re-invent your wheel.

Con 2: They Might Give You Too Much Feedback

Humans can’t help themselves when asked to give their opinions on things. We love to give our opinions on every- and anything we can. Whether it’s a new trend, whatever the ‘it’ colour of the season is, or a new fad drink – we feel almost compelled to tell anyone who will listen our opinions… whether it was asked for, or not.

Most good writer-beta-reader relationships have been built by years of back and forth, mutual respect and, perhaps even becoming friends.

And despite maybe starting out with a more professional and very transactional relationship, as you both get more comfortable sharing your opinions and views with each other, some people tend to over-step and start commenting on things you never asked for.

For example, say in the beginning of your relationship with a beta reader, the only thing you asked them to proof in your work is grammar. Or punctuation.

And for a few months or even years, that’s all you got. Just works with circled grammatical and/or punctuational errors. (If that’s not a word yet, then it is now, you’re welcome, world)

But then through the going outs for coffee, or video chats, you two became comfortable around each other and the next work your beta reader sends back has more opinions than you asked for.

Sure, maybe they’ve still circled missing commas or periods, but now there’s also stars by the beginnings of paragraphs and notes like, an evil twin plot twist? Isn’t that a tad cliche? or actually, bunnies are quite cute and adorable, why would you take the stance of them being demonic?

Suddenly, they’re giving you their two cents on the plot of the story, or the topic of your article. Cents you never asked them to give! And now you’re in an awkward spot. Do you tell them you appreciate the extra feedback, but you’d prefer if they kept to the scope of their duties? Do you try to argue your reason for the evil twin twist, or show them the evidence you compiled about the bunnies secretly being satanic?

It can be a hard scenario to navigate, and at worse, it may lead to a following out and at that point, you wouldn’t just be losing a beta reader, but also a friend.

Pro 3: You Have Someone Rooting For Your Work (Other Than You)

Being a writer can be a pretty isolating experience. You spend the majority of your time plopped in front of a computer, typing away with headphones on, staring at a screen, basically hallucinating while ignoring the world.

But, on the flip side, you’re getting lost in these wonderful world’s you’re creating, and following along with some of the most exciting people you’ve never met through amazing adventures you’ll never get to actually experience.

It can be breath-taking and awe-inspiring to be a witness to such wonderful things…. and then it can crush you right on down to dust to realize no one else can get excited with you. (Yet)

Being super passionate about things usually means you want to share them with the world, but, as a writer, you often have to wait months (or years) until being able to unleash your creations.

It can be hard not to have anyone to geek out with when you feel like you could explode with excitement. And sometimes, the waiting can turn those excited voices in your head to critics. Your once bubbly thoughts have turned to some serious over-thinking.

Why did you choose to go with an evil twin twist? Everyone and their mother has seen that done before. Did you really think you could get away with doing it in a fresh and exciting way? Or worse, even get away with doing it at all? Who do you think you are?

Enter: Beta reader! (Again)

Before you manage to spiral completely into an overthinking cloud of shame and regret, your beta reader can help shed some light on why that plot does make sense for your story, how it captivated them when they read it and how they share your excitement for having the world learn of the twists and turns that unfold!

Yes, I used just a fictional writer in the example above, but the same can be true for a non-fiction writer! Maybe you did a risque expose on some local stores in your area who don’t seem to be selling quite what they advertise, or maybe you were told a story wouldn’t be worth your time, but you decided to pursue it anyway because you just had a gut feeling it was bigger than what it seemed.

Sometimes having a cheerleader of your work who isn’t you is just what the No Overthinking Doctor ordered. It can help you keep things into perspective and help re-ignite your excitement for a project that perhaps you finished months ago that is finally getting it’s turn in the spotlight.

Con 3: They Might Steal Your Idea

Before anyone decides to come at me with pitch forks and torches, let me explain.

Unfortunately, not every human on this planet is a decent one. Also unfortunately, sometimes, the bad guys pretend to be good guys so they can swindle unsuspecting actual nice people.

As a writer, each of your ideas is probably closer to a baby than something you’d decide to throw away, and it can be extremely hard to trust letting another person in on an idea – especially if you know it’s one that will take you time to execute.

The first person you let in on a concept that exists nowhere except for inside your brain is an extreme act of trust, and unfortunately, some people will use that trust to their advantage. They may take your idea and rush to the finish line, putting it out ahead of your schedule and claiming it for their own.

Or worse, they might even just copy/paste what you send them and post it word-for-word somewhere, just because they can.

I’m not saying to be paranoid and never let anyone see your work, I’m just saying you should be careful. Do not just place a Craigslist ad for a beta reader and then e-mail over your entire unpublished manuscript to the first guy who answers!

Have at least some sort of vetting process in place. Make sure you trust the person before signing them onto your team. And, keep in mind that even with vetting processes, people still steal ideas from each other every day.

Look at how many movies there are about that exact concept! Or even, at how many knock-off brands that exist.

Some people just want to take the easy way for whatever reason, and as a creative, you should be as careful as possible, especially as I said, when it comes to things that don’t yet exist outside of your brain.

These obviously aren’t all the pros and cons of using a beta reader for your work, but I think, they’re some of the biggest things you’ll want to consider before deciding if you should – or shouldn’t – use one.

And if you’re curious: I don’t personally use beta readers.

I like doing projects from start to finish all the way through on my own. I like learning as I go and think it’s cool to see my body of work reflect that.

As I grow, my work grows.

That’s something that I’ve always thought was cool, even way back in elementary school when I used to read. Finding a spelling mistake or a missing word in a published book was like a secret game between me and the author.

Of course the author would never know, since 8 year old me wasn’t going to go to the trouble of mailing them a letter pointing out the mistake, but I still enjoyed it.

One example of this that I have myself, would be when my sixth book, Broken (which was published back in 2021), came out, my father bought a copy to support me. He called me when he was about halfway through the book and – after telling me he loved the characters and could see a whole series with them in it – told me I had apparently mixed up ‘starring’ and ‘staring’. He said, at first, he thought I had done it on purpose, but as he continued reading he realized I actually just didn’t know which spelling was for which word.

Did I go back and re-upload the whole book with the changes once it was pointed out to me? Nope.

If you buy a copy of Broken today, the characters will still be ‘starring’ into each other’s eyes.

But, every story I’ve written since I got that phone call? Has the correct spelling.

Some might say it makes me look ‘unprofessional’ for leaving spelling mistakes in my books/stories, but I think, if you stick around a while, it’ll just show you how far I’ve come. Like watching a Youtuber who starts with hanging a white bed sheet behind them who uses their laptop’s built-in-microphone, then seeing them grow into having actual background or green screen behind them and a professional mic.

Seeing the journey is part of the fun… right?

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Writing, Writing Tips

How to Push Through a Writer’s Block

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Let’s face it, some days, you just don’t feel like writing. Maybe you had a weird dream, woke up on the wrong side of the bed, have a lot going on in your personal life, or, maybe your inspiration is just being a bitch and hiding from you.

Whatever the reason, every writer has been there. It’s a totally normal – albeit annoying – part of the process.

Unfortunately, writer’s block can also seem to happen at the worst of times, so you may find yourself at times needing to write even when it’s the last thing you feel like doing. Yes, even when you’re self-employed, this can happen!

And also unfortunately, as I’ve talked about in past articles, if you are self-employed, if you aren’t doing something, it’s not getting done. And I’m sure I’m not the only writer to pull a, ‘Oh, I’ll write it tomorrow’, and then have ‘tomorrow’ turn into another day, or week…. or month.

So, what can you do if you have a looming deadline, the guilt of pushing an article/story has been eating at you long enough and you just need to get your writing done today?

 

Step 1. Open Your Laptop As Soon as You Wake Up

Make going on your laptop and opening the document the first thing you do when you wake up. Yes, before breakfast, coffee, morning yoga, or whatever else you usually do. The only thing you should allow yourself to do between your feet hitting the ground and opening your laptop to work is go to the bathroom. (Because let’s face it, no amount of willpower will let you power through really needing to pee)

This way, there’s nothing to distract you from writing. You haven’t started any other tasks that you ‘have to’ finish first, the only thing you need to focus on is already in front of you.

If you need to, you can even unplug/turn off your internet so you aren’t tempted to check your e-mail, play games or whatever other sneaky laptop distractions you use to continue putting it off.

Just because you’re on your laptop, doesn’t necessarily mean that you’re working, does it? That’s right, I see you fellow procrastinators!

 

Step 2. Just Start Writing

Just start typing. This is probably the hardest part to do. In the middle of a writer’s block, depending on the reason, you may feel slightly frozen with your fingers hovering over the keys, all semblance of a point leaving your body.

Stop overthinking it and just start writing. Chances are, you’ve been at least partially mentally writing your article for the entire time you’ve been putting it off. That means the words are in there!

Start typing and you might be surprised at how fast the ideas start to flow out of you.

Before you know it, you’ll reach the end of the article, and then you’ll feel silly for sitting around and waiting for your inspiration to come back.

It’s a harsh truth, but you can’t always wait for inspiration. (Especially if you’re writing non-fiction) If you’ve turned your writing into your job, that’s awesome! But also means you no longer have the luxury of only writing when the mood strikes.

You’ve got a job to do.

You may have noticed if you’ve read some of the other Working From Home articles, but a common theme is to just make yourself do it. You’ve gotta find the willpower/drive/whatever-you-want-to-call-it inside you. As much as reading articles may help you spark new ideas, or try new techniques, ultimately, it all actually comes down to you.

No amount of advice from a stranger on the internet is going to magically write your article/story.

You need to find a way to make it happen.

Oh, and if you got a sense of deja vu reading this article (like I did when writing it), it’s because you’re remembering my Breaking a Writer’s Block article. Which is admittedly similar to this one, but different enough it definitely wasn’t a waste of time to write a second one.

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Writing, Writing Tips

Setting a Daily Word Count: Helpful or Hurtful?

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One of the most highly debated things in writing is whether or not you should set a daily word count. Some writers swear it’s the greatest thing they’ve ever implemented, while others curse having a daily target like it slaughtered their first born child.

So, which of these sides are right? Is setting yourself a word count actually helpful or hurtful?

Truthfully, it depends on what kind of writer you are!

If you’re someone who works best or feels more efficient by setting yourself goals, you may find that setting yourself a word count can help keep you on track to get everything want to get, done.

If you’re someone who tends to procrastinate, setting a word count might also be helpful for you. Having that goal might be just enough pressure to nag at you while you’re ‘wasting’ your day watching TV and help you get off your butt and get going.

On the other hand, if you’re someone who has a lot of anxiety or tend to beat yourself up if you don’t make your goals, giving yourself a daily word count might just be setting you up for failure. If you end up being busier than you’d like or something unexpected happens or maybe the words just aren’t flowing that day, having a goal that you’re constantly not reaching won’t do your mental health any favours.

You need to know what kind of writer, and person you are in general, before you can ultimately decide if setting a daily word count is a good or bad idea. All writing advice needs to be tweaked to you, personally. You are the only person who can hold you accountable for reaching – nor not reaching – your writing goals. Advice is just meant to help you, but if you read something that makes you snort and go, “Yeah, right.” then skip that particular thing!

If you’re not sure whether or not setting a daily word count would benefit your writing, test it out for a bit first! There’s no rule that says you have to keep doing a particular thing if you don’t like it. Try it on for a few weeks or months and then see how you feel about it after. If it made you more productive or you liked it a lot, great! Keep it up. If you find it added unnecessary stress to your life or you didn’t actually stick to it, dump it and try finding something else.

You also don’t have to get that specific with setting yourself a word count, either. This might sound cliche, but being a human, setting some sort of goals is just something that makes us function better. We need something to strive toward. It’s unfortunately just the way things work. But, if you know what kind of goal setting works for you, you can essentially hack yourself into being more efficient.

For example, if setting a daily word count is too much pressure, try setting a weekly, monthly or yearly word count. Or, if that still sounds like too much pressure, or you’re worried about little things like spiraling because you gave yourself a 1,000 word count goal and you only managed to write 995 words,  try setting more generalized goals for your writing. Like “I’ll write 2 short stories by the end of the week”, “I’ll write 3 articles a day” or “I’ll finish a chapter each month.” The goals you set will of course depend on what kind of writer you are – blogger, novelist, short story fictionalist (is fictionalist even a word? Well it is now), etc. – but no matter what kind you are, I’m sure you’ll be able to find a type of goal that’ll work for you.

It will also depend on whether or not writing is your career or more of a hobby. I’m not going to say it’s not important to set goals for your hobbies, but if it’s your job and you find yourself feeling behind, you might want to not be as lenient in your goal setting than if you were someone who writes more casually.

Not getting fired or being able to keep a roof over your head are great generalized goals, but you may find getting slightly more specific if writing is your livelihood (or you want to make writing your livelihood) is better for you long-term.

Specifically for me, I don’t set myself a daily word count, or monthly, yearly, etc. Since I’m a blogger and short story writer first (and I have wicked procrastination skills), I give myself more leeway in my goals. Mine are more general: I work on articles and short stories Monday to Friday, then leave the weekends for scheduling promotional posts, working on my current book (or whatever other big yearly project I’m working on, like a text-based game), coming up with new merch designs and socializing.

I find giving myself this more casual weekly goal is great because this means I could for example, write 3 articles one day,  write 2 short stories another, and not feel as badly about ‘only’ getting a Photoshop tutorial done a different day. All my work is still getting done, and it’s enough of a schedule to keep me organized, but not so scheduled I feel suffocated creatively, which in turn minimizes the amount of time I spend procrastinating.

Of course this system isn’t perfect. Unexpected life changes, and/or the holiday season tend to wreak havoc on my work schedule, but if I stay the course for more of the year than I don’t, I tend to stay a few months ahead of when the posts and short stories go up, so I actually give myself some leeway for life events.

It’s like I’ve given myself the gift of time, and honestly, couldn’t we all use a little more of that?

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Writing, Writing Tips

Writing with Music: Crazy or Genius?

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It never fails to blow my mind the way people react when I tell them I write with music on. There’s always some form of utter confusion, as if I’d told them I birthed a puppy or something.

This got me thinking: is writing with music really that weird?

Back when I was on Twitter, I used to see fellow writers debating about this, as well. And while we all know there’s no one size fits all, I found it weird by just how many people said they wrote in silence, or worse: with lyric-less music. It was practically half of the writers I followed!

The other half of writers swore by writing with music on, but only if the music didn’t have any lyrics. Surprisingly, they had the same reason as my friends seemed to: music with lyrics would be “too distracting” to write with.

Uh… what?!

I don’t understand how so many people don’t understand that it’s actually quite easy – and even helpful – to write with lyrical music on. I have music on for any kind of writing I’m doing, whether it’s my short stories, books, or website articles. Hell, I even have music playing right now writing this article! (23.06.26, AC/DC’s Shoot to Thrill)

I actually find that not having music on and trying to write in silence is distracting. It’s like my brain can’t think when it’s silent. I need the blanket of music to be able to barf my creative ideas all over the room. Writing in silence just does not work for me.

That’s not to say any music will do, though. I find it especially helpful to have music going that matches the emotional vibe I’m going for in a story. I pull the emotion out of the songs I listen to and inject them into what I’m writing. Every single one of my books has their own playlist. I also have a general playlist for when I’m writing short stories, and if need be, I create special playlists for those, too. Or if I’m basing a short story on just one song, I’ll listen to just that one song until I’m finished the story.

Writing with lyrical music on is something I’ve been doing literally forever and honestly now, it’s just second nature. I don’t even have to think about it. When it’s time to write, I turn on my playlist before even opening Word.

Now, you may be thinking “okay, fine, you write with lyrical music on, but you probably have it so low you can barely hear it, which is why you don’t find it distracting” and if you are, you’re 100% wrong!

I have music not quite blaring, but it’s definitely loud enough to drown out any potential background noise. (And definitely loud enough to not hear if someone calls my name) The perfect level of music for me is being able to hear my fingers hitting the keyboard, and nothing else. Funnily enough, if my music is too loud and I can’t hear myself typing, I get the same type of brain-fart as if I were writing in completely silence. It’s a delicate balance between having it loud enough to suck out the emotions from the songs, and not being so loud that it drowns out my own thoughts.

Y’know when it gets too loud and people say they can’t hear themselves think? That’s exactly what happens if my music is too loud.

Writing, and honestly just life in general is so much better when you give it a soundtrack. Whether you’re doing the dishes, working out, or even just walking down the street. Having music on just brings an extra little boost to your day.

If you’re someone who writes in complete silence (or with lyric-less music) and you find yourself sort of stuttering in your writing, try finding a song or making a playlist of songs that matches the emotions you’re going for. You might just find yourself getting unstuck, and who knows? You might realize you’ve been writing wrong and change your ways. 😉

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Writing, Writing Tips

Brainstorming Pros and Cons

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To make any website successful, you need to fill it with content. In most cases, this content refers to articles. And if you want any chance of gaining an audience, you’ll need to upload on some sort of schedule. But, where do these article ideas come from?

Are they hand-chosen by some higher being and plopped into a person’s brain? Do you have a master list of every idea you want to turn into an article that you pick from? Use an idea generator?

While there’s no one way to come up with ideas, I’ve found what works best for me is picking from a master list of all my ideas. To create this master list, I designate one day a year to brainstorm and write down all the ideas I can for the upcoming year (or years) content.

While this might sound like a dream (being able to concentrate your creativity into one super-productive day), it’s not without its downsides.

So today, I wanted to share some of the cons (and pros!) of using this brainstorming method.

Pros:

  • You just have to come up with content 1 day of the year. This eliminates the stress of having to figure out what to post on a week-to-week (or month to month) basis
  • You have more free time to pursue other interests/activities or to be present for the other important aspects of your life
  • Having a master list of all your ideas might help spark new content ideas
  • Having everything in one place will allow you to quickly see whether or not you’ve already done a specific idea

 

Cons:

  • Forcing yourself to be creative on one designated day may have you drawing a blank
  • If something comes up on the day you designated (that you can’t get out of) you won’t end up getting many or possible any new ideas down, which you’ll then have to make up on a different day, or wing it, which as said above, can be more stressful
  • If you don’t have a back-up of your master list, and the file somehow gets corrupted or damaged, all of your ideas are gone with it
  • It can be hard to force yourself to think of different content ideas for multiple topics on the same day

Despite the almost equal amount of pros and cons of brainstorming article ideas, I still feel it’s the best method for me. I feel a weird sense of chaos inside my brain if things aren’t scheduled out. Even without having the articles written, just seeing the ideas lined up nicely on a calendar lends a sense of calm to my life.

And I’m sure I’m not the only person who feels this way, which is why I recommend you try it! Not only does coming up with ideas all at once save time, but if you do end up having a cool article idea later on, you can add it to the master list – instead of saving it in a separate note.

You’ll also never know if this method works for you until you actually test it. And what better time to test it out than the early days of the New Year?

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Writing, Writing Tips

How to Run a Blog

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I’ve touched on some of these points already in previous articles, but I wanted to write this post to show you how to put them all together. Running a blog isn’t hard per se, it just takes some time and effort. It really just takes 3 steps to become a blogger, and though they may sound simple, the execution can be quite daunting, especially if you’ve never been self-employed.

But, don’t worry! I’m here with the below three steps to help make your transition a little easier.

 

Step 1: Come Up with an Idea

You can’t post articles, your opinions and advice about nothing, so first you have to think of what you want your blog to be about. It can be anything you’re passionate about. Lego? Cool! You think dinos would’ve been cooler if they wore fedoras? Sure, why not!

Whatever topic you pick though, it should be one that you can make multiple posts about. You can’t be a blogger if you only have 1 post. If you want to be serious about blogging and make it any sort of ‘real job’, you’re going to need to pick topics you can consistently post about, and come at with new ideas.

You can even pick more than one idea, if you just can’t bring yourself to choose. Like myself, I have different sections on my website for the different things I’m interested in: veganism, writing, and a new lifestyle section. I’m in no ways an expert on any of these topics – I never went to school and got a degree for any of them – I’m just a person who thinks (hopes) my experiences and opinions on these topics can help others who are on a similar path.

The point of your blog is to share things you’re passionate about, and maybe even help other people on their journeys, so you can make your blog about whatever you want. Find your reasons and topics, and go from there. Though, if you’re just starting out, I’d recommend starting with 1 topic, just until you get the hang of all the rest of it. Don’t want to overwhelm yourself when you’re starting out. Remember: you can always expand your blog to incorporate more topics/things later on, but it’s a lot harder (and looks worse) to let a part of your blog die.

 

Step 2: Get Organized

Now that you’ve got your idea, it’s time to think about how to put it into action. I suggest coming up with as many article ideas as you can and writing them down/keeping the list somewhere safe, so that you aren’t scrambling on posting day.

And, speaking of posting day: decide on a posting schedule. Most of the advice I had come across when I started out said to start out with posting just once or twice a month, until you get the hang of things. I thought that was way too little – after all, how was I supposed to drive traffic to my blog if I wasn’t posting regularly? – so I decided on posting roughly 5 times per month.

A month of posting for me looks like 2 articles, 2 short stories and 1 product review. The articles I try to rotate between the different sections of the website, so that I’m posting to each section ‘fairly’, and not giving more attention to one topic.

I realize posting five times in one month sounds insane, but when you break it down – 2 stories and 3 articles – it really isn’t that bad. I usually don’t count the stories as ‘work’ when I think about the website, because I’m a writer, and I’d be writing stories anyway. And yes, while I like all the topics I post about, it takes more work for me to write the articles than the stories. Stories I’m constantly coming up with, but articles require research and more planning so that I’m not just babbling on and on for a few pages.

Making posts coherent can be quite the task, especially when I’d rather be writing fiction. This is why, as said in my Time Management post, scheduling articles and making yourself a to-do list can be a huge help.

Not only will it let you make sense of all the ideas you just came up with, but it will also help take the pressure off yourself when you can see all the ideas planned out. This way, you won’t have to worry about the blog looking dead, and you won’t feel like you have to do everything right now. Having a set schedule (that you stick to) will also benefit your readers. Think of it like being punctual – if you post on a schedule, people will know when to expect you, and can then go ‘greet’ you (ie check your blog) consistently.

 

Step 3: Marketing

You can’t have people flock to your blog if nobody knows it exists! I know it sucks, but you have to market yourself. Post on social media and tell people why they should check you out. What new (or creative) ideas are you bringing to the table? Why should they change their routine to go see you? In what ways will you be making their day better (and feel like they’re missing out) by visiting your blog?

The truth is, people are selfish creatures, and don’t like change. Which is why you need to make yourself seem important enough for them to check out. Dazzle them with your new ideas, your polarizing opinions, or whatever you’ve got going for you. Be yourself, and people will flock to you. Even assholes get followers, so don’t fret!

This is (in my opinion) the hardest part about being self-employed. On the one hand, you don’t want to sound gimmicky/click-bait-y, but on the other, you want people to come to you, because you know you’re awesome. Unfortunately, it takes time to build yourself a following, and though it can be discouraging when you don’t get many (or any) likes/views on a new post, you have to keep going.

If you quit, you’re guaranteeing nobody will ever see your hard work.

Part of marketing is also learning how to monetize your blog. There are tons and tons of options out there, everything from Google Adsense to being paid by companies for dedicated posts, but as someone just starting out, I don’t want you to worry about that part.

You can worry about making millions once you have your blog established and a dedicated audience. No company will pay you to promote their product to no one, which is another reason getting good at marketing is a big help.

Do what you can with what you can, and a little pro tip: Don’t be afraid to pay for some ads! I know, I know, you may think that’s a cop out, or that you don’t have funds to do ads right now, and that’s okay! Just make sure you don’t discount paying ads as an option forever.

There are literally billions of people on the planet, and your manual posting can only reach so many.

Bottom line (and yes, I know it’s cheesy): keep going. Don’t give up just because it’s hard, or because it’s harder than you thought it’d be. Nothing worth having comes easy. Hard work does pay off. It just might take a little longer than you expect.

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